Aim: To help restaurant staff and those in other businesses in the hospitality industry to increase customer reach by harnessing the power of social media and their own staff as brand ambassadors.
If you’re running a restaurant or hospitality business, you need to have an online presence in order to gain customers and provide a place where you can display your menus, events, special offers and reviews. You have a glorious business, so why not show it off?! It’s essential that you appear high in Google rankings, especially if your restaurant or catering business is in a highly competitive market.
Having an online platform doesn’t just mean having a website. It also means having social media channels that are active and regularly updated. Social media is an essential tool for marketing your restaurant and to be without social media, is to lose out and be left behind. Diners expect to be able to find at least a Facebook page where they can see what you have to offer and get a feel for your vibe. You can use social media, especially Instagram to create a buzz around your business, engage fans and most importantly, entice them in with your menus and services.
The most engaging social media pages have a host of people posting on them, from all different perspectives. The best way to achieve this is by getting your staff on board. Most staff in the catering and hospitality industries are young, and already use social media for personal use. Inspiring them to rave about your new menu items, special offers and events can increase your following and your reach immensely!
This course will teach you the merits of using social media platforms effectively, how to use them effectively, and how to gently inspire your staff to post online on behalf of your business.