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Technical e-commerce enhancement skills

This 220 hour course will teach your staff all the required to enhance your practical skills and will allow you to work more professionally online

Program
Overview

Buying and selling of products nowadays is not a problem thanks to e-commerce technology things are just one click away from us. From advertising to blogging and from search engine optimization to analytics e-commerce has its diverse roots in every field, learning is now more comfortable and more accessible to us. As the technological advancements are increasing, so is the demand for technical skills required to work online with more efficiency, and substantial knowledge for the online industry.

E-commerce technical skill courses are available online everywhere; we are different from them as we will start from the crust and will supply you the most we can, and the more you can learn. By taking our course, you will be able to have immense and comprehensive knowledge of e-commerce and its practical solicitations in today’s world.

This course will enhance your practical skills and will allow you to work more professionally online. The core skills that this course deals in are:

  • Marketing analytics
  • Digital strategy
  • Digital marketing

Who is it for?

This course will enhance your practical skills and will allow you to work more professionally online. The core skills that this course deals in are:

 Marketing analytics

 Digital strategy

 Digital marketing

By taking these courses, you will be able to get a firm hold on your business skills. Our courses help our students to learn additional capabilities such as business management, accounting, finance, social media marketing, and search engine optimization.

what you will learn?

Outline the infrastructure for E-commerce.

Social media advertising.

Overview of analytic tools

A review on social media marketing

SEO

Fundamentals of digital marketing

Course Contents

Marketing analysis

  • It is both a quantitative and qualitative analysis of the market in which you are going to establish your business. It is the understanding of your customer's mindset. Market analysis involves some crucial steps.

Industry overview

  • This includes the overall demographics, scope, perspective, and sustainability of your business. These factors provide an extensive synopsis of your industry and compute the chances of its progression and success.

Target market

  • The target market are the people to whom you want to sell your product. It involves:

    • What products are you selling?
    • To what age group the product is for?
    • What are the demographics of your target population?
    • What are the over-all earnings of your target market?
    • How enormous is your target population?

Competitive analysis

  • You can't establish a good business if you are not aware of your competitors. A competitive functional analysis will give you the weaknesses of your opponents of which you can take advantage of. These shortcomings will empower you to fill in your gaps and report those concerns which are not seen by your contenders. Four key components to keep in your mind for competitive analysis are:

    • Direct competitors who are selling the same products as you are.
    • Indirect competitors who are the alternate solution to your problems.
    • How your company differentiates itself from others.
    • What are the obstacles you may face while entering into a new business?

Pricing and Forecast

  • The final step of the market analysis in which you determine prices and create a sale forecast in order to entice more customers to your recently established business.

Digital marketing

  • Digital marketing is the use of electronic device or internet to administer a business online through emails, social media, SEO, or other websites. The 5Ds of digital marketing are:

    • Digital devices

    These devices include smartphones, tablets, computers, and TV through which people interact with the business.

    • Digital platforms

    Interaction on these devices is through a browser from a platform such as Facebook, YouTube, and Google, etc.

    • Digital media

    These are the paid, owned, and earned channels for reaching people through advertising, emailing, messaging, and social networks.

    • Digital data

    It is the collecting of audience profile data and their interactions with industry.

    • Digital technology

    The technology that the industry uses to create collaborative experiences from websites and mobile apps.

Search Engine Optimization (SEO)

  • This is one of the essential tools that is being used in today's world, and it has the most considerable scope than any other device. We help our students to master SEO in order to make them more compatible with this new world of technology.

    SEO refers to the process of elevating websites to a sophisticated rank in a search engine results pages. The platforms which are mostly promoted from SEO are the websites, blogs, and infographic.

    There are three types of SEO.

    • On-page SEO: This type includes all of the content that exists on the page when searching a website.
    • Off-SEO: This focuses on the activities which are performed off the page when elevating a website.
    • Technical SEO: This concentrates on the backend of your website and how it is coded.

Social media marketing

  • Realizing the importance of social media nowadays we offer our students to develop the concept of social media marketing by which they can introduce, establish and promote their business over a short span and it will help them gain popularity swiftly. Some social media marketing techniques which are useful are:

    • Ad campaigns.
    • Sponsored messages.
    • Email marketing.

    Some of the social media channels that you can use for branding of your products are:

    • Facebook: Allows you to create posts and ads in a manner that leads to competitions. It automatically links the business pages with similar content. It allows to generate advertisements which spontaneously appear over the screen.
    • Twitter: It generates ad campaigns and targets the corresponding audience, which all contribute to the specific goal.
    • LinkedIn: It produces sponsored messages which are sent directly to the target onlookers.
    • Instagram: It creates stories and ads and makes use of eye-catching filters in order to attract more individuals.

Practice makes perfect

We know about your hectic schedule. We also know the only way you truly understand a subject is by practicing it in a real environment. This is why we’ve set a playground area that’s full of hours of exercises, questions and challenges. 

The best campus facilities

In addition to our online classroom, we also offer an option to take part in a live classroom. Here you’ll be able to use the most up-to-date facilities and computer equipment.

pricing

220 Hours
$ 8000
  •  

Learn from the very best

Join our course and start building the most wanted career available today. We make sure every class is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.

Working hours

MON-FRI 09:00 - 18:00, SAT-SUN 09.00 - 19:00

We are here

20 MAIN ST N, MARKHAM, ON L3P 1X2, CANADA

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