In this course, you will learn how to create and utilize e-commerce websites. E-commerce has been around since the 1970’s, and companies are increasing their online presence more every year.
What can your e-commerce site do for you?
Helps customers locate your business – Your site might be an addition to your brick-and-mortar store or it might be the store itself. In this course, you will learn how to measure the Key Performance Indicators (KPIs) of your website. KPIs provide valuable data to utilize your site for research, whether it supports a physical store or acts as the primary sales platform.
In other words, your site can do much more than sell items. It can let you know what your customers are shopping for in your store, among other things. Websites are also one of the best ways to reach customers in writing and connect with social media.
Builds your brand – Many stores need a web presence even if they do not sell directly online. A website still sells, even if the sale happens later in-store after a customer has visited the site. Websites help build customer rapport and generate brand recognition.
Builds trust – Online customers must see polish and transaction security before sharing credit card details. To build their trust, it is important to understand systems such as a Fully-Verified platform. This course will teach you how to create and maintain an online shopping presence that looks and feels secure for buyers.
Learn what an e-commerce website is, and why it is important. (25 hours)
What is an e-commerce website?
Who uses them?
How are they hosted?
How do they work?
How are they administered?
Benefits of an e-commerce website vs. a traditional website
Website size considerations
Accepted currencies online
Driving traffic to your e-commerce site
Types of e-commerce websites and which to choose
Understand the topology and categorization of modern websites. (25 hours)
Organization of e-commerce websites
Setting up a sales system
Purchasing and running a shopping cart
Placing product listings online
SEO for shopping carts
Marketing systems (e.g., Mailchimp)
Landing pages
Product listings
Customer site navigation
Category pages
Learn the importance of security on e-commerce sites. (25 hours)
Credit card verification
Customer information storage
Regular security checks
Security updates and server maintenance
Secure email systems for customer communication
Collecting customer feedback
Data correlation
Identifying security-related bounces
Case studies on hosting platforms. (25 hours)
The WordPress phenomenon
Custom-hosted sites
Wix and others
Amazon
Shopify
Etsy
Sears
Designing pages, content, and product listings. (50 hours)
Basic graphic layouts
Popular shopping cart layouts and themes
Content creation: landing pages, product reviews, etc.
Showcasing products
Graphic styles
Bootstrap design
Keywords
Meta tags
Adding baskets, carts, and taxes. (50 hours)
Types of shopping carts and their security features
Adding taxes
Measuring basket effectiveness
Tracking customer purchases
Inventory integration
Baskets with accounts and purchase history
Using the back end for analytics and KPIs. (100 hours)
MySQL and PHP basics
Ajax and JSON libraries
Data management systems
Google Analytics
User testing software
Bounce rate tracking
Key Performance Indicators (KPIs)
Third-party website testing
Back-end optimization for website speed
JavaScript
Python
Ruby on Rails
Duration: 5 Hours
Eligibility: Corporate Training
Course Fee: Email for details
Registration – Get in touch with us with your documents and educational certificates.
Documentation – Let us complete your documentation and deposit your program fee.
Get Started – You are ready to begin your desired program.
Our Admissions team is here to support you and ensure that your academic and career goals become a reality. Contact us today and take the first step towards a brighter future!
20 Main St N, Markham, ON L3P 1X2
9861 Leslie St, Richmond Hill, ON L4B3Y4
7199 Bd Saint-MichelMontréal, QC H2A 2Z6
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