Diploma Program · Business
Human Resources & Marketing Specialist
One Diploma. Two High-Growth Careers.
Prepare for a versatile, in-demand career in people management with Elite College’s Human Resources Diploma. This program covers the full scope of HR functions, including recruitment and selection, employee relations, compensation and benefits, performance management, training and development, and Ontario employment law and workplace health and safety compliance.
720 Hours
Program Length
Dual: HR + Marketing
Certification
Diploma
Credential
OCC Act, 2005
Approved Under
About the Program
Master the Two Biggest Drivers of Business Success
Students develop practical skills in conducting interviews, resolving workplace conflicts, and supporting organizational culture, along with hands-on experience using HR information systems and documentation practices used across Canadian workplaces. The program’s business-focused curriculum also touches on organizational behavior and strategic HR planning, giving graduates the well-rounded knowledge needed to support businesses of any size. Human resources professionals are essential to every industry, and demand continues to grow as organizations prioritize talent management and workplace compliance.
Elite College’s experienced instructors bring real HR industry insight into the classroom, preparing students for entry-level and coordinator-level roles in corporate HR departments, staffing agencies, and small to mid-sized businesses throughout Ontario. With flexible scheduling and financial assistance options, including support through Ontario’s Second Career program, this diploma is an accessible route into a stable, respected profession. Build the skills to support people and organizations , enroll in Elite College’s Human Resources Diploma today.
Course Objectives
What This Program Sets Out to Do
- Build knowledge, skills and competencies in all key areas of Human Resource Management
- Manage human resources in organizations effectively and efficiently
- Diagnose real organizational problems and make rational decisions
- Understand the principles of marketing, what influences buyers, and the challenges marketers face in retail and service
- Learn traditional and digital marketing fundamentals and how to formulate a strategic marketing plan
Hands-On with Industry Tools
Train on the Tools Employers Use
- Google Analytics
- LinkedIn Recruiter
- Popular social media management tools
- Adobe Photoshop or Canva
What You'll Learn
An Integrated HR + Marketing Curriculum
Practical, hands-on training in both critical business functions.
Human Resources Management
Talent Acquisition & Recruitment
The full recruiting cycle — from job descriptions and resume screening to interviews and onboarding.
HR Administration & Compliance
Key employment laws (ESA, OHSA), employee records, and HR compliance standards.
Training & Development
Support employee growth with training needs analysis and program coordination.
Performance Management
Support performance review processes and give constructive feedback.
Payroll Fundamentals
The basics of payroll processing and how it integrates with HR functions.
Marketing & Digital Strategy
Digital Marketing Fundamentals
Social Media Marketing (SMM), Search Engine Optimization (SEO), and email marketing campaigns.
Content Marketing & Brand Management
Create compelling content that engages audiences and builds a strong brand identity.
Marketing Analytics
Use tools like Google Analytics to measure campaign performance and demonstrate ROI.
Strategic Planning
Develop marketing plans that align with business objectives and reach target audiences.
Graphic Design Basics
Foundational skills in Adobe Photoshop or Canva to create marketing materials.
Why Choose This Program
Why Choose This Program?
In a world where adaptability is key, there is no better investment than a diversified skill set.
Dual Skill Set & Certification
Stand out with expertise in two high-demand fields — doubling your career options at graduation.
Approved Vocational Diploma
A trusted credential that shows employers you’ve met provincial standards for vocational training.
Hands-On with Industry Tools
Practical experience with Google Analytics, LinkedIn Recruiter, and social media management tools.
Career-Focused Portfolio
Graduate with sample marketing campaigns and HR documentation to show potential employers.
Expert Instructors
Learn from industry professionals and university lecturers.
Career Support
Our career services team helps with your resume and job placement.
Career Opportunities
A Diploma That Opens Many Doors
HR & Marketing graduates can work in almost any organization, in any sector.
HR & Marketing Coordinator
Recruitment Marketing Specialist
Talent Acquisition Specialist
HR Administrator
Social Media & Community Manager
Digital Marketing Assistant
Marketing Assistant
Content Creator
Where You Can Work
Financial Aid
Financial Barriers Shouldn’t Hold You Back
We offer a variety of financial aid programs designed to make your learning journey affordable and accessible. Speak with an Enrollment Advisor to explore the options you’re eligible for.
OSAP
Ontario Student Assistance Program for eligible students.
Better Jobs Ontario
Funding support for eligible career changers.
CTC
Ask our advisors about CTC eligibility.
Flexible Payment Plans
Spread your tuition into manageable payments.
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Get the Complete Course Outline
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FAQs
Frequently Asked Questions
How long is the HR & Marketing Specialist program?
It is a 720-hour program.
What credential will I receive?
A Human Resources & Marketing Specialist Diploma with dual certification. This program is approved as a vocational program under the ontario career colleges act, 2005.
What will I learn?
HR modules (recruitment, HR administration & compliance, training & development, performance management, payroll) and marketing modules (digital marketing, content & brand management, marketing analytics, strategic planning, graphic design basics).
Which tools will I use?
Google Analytics, LinkedIn Recruiter, popular social media management tools, and Adobe Photoshop or Canva.
What jobs can I get after graduating?
Roles such as HR & Marketing Coordinator, Talent Acquisition Specialist, HR Administrator, Recruitment Marketing Specialist, Social Media & Community Manager, Digital Marketing Assistant, Marketing Assistant, and Content Creator.
Is financial aid available?
Yes. Options include OSAP, Better Jobs Ontario, CTC, and flexible payment plans for eligible students.
How do I apply?
Click Apply Now or call (905) 554-8882 to learn about upcoming start dates. Seats are limited.
Ready to Begin Your Journey?
Our Admissions team is here to support you and ensure that your academic and career goals become a reality. Contact us today and take the first step towards a brighter future!